Let's See You Do It Then
Let's See You Do It Then
Let's See You
Do It Then
Grill'd
Grill'd
Grill'd
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN
For many, beef is more than just a meat. It's a science, an artform, a religion; it has to be cooked to certain standard and only a chosen few possess the gift. So how do we convince these beef warlocks to purchase the Grill'd signature beef patty? We make it a challenge.
This integrated campaign stages a Grill’d worker’s social media rant, who is sick of belittling customers and prompting them to “do it themselves if they think it’s so easy”. After building hype through PR, Grill’d announces a cook off where the product is launched.
This is a student project only.
For many, beef is more than just a meat. It's a science, an artform, a religion; it has to be cooked to certain standard and only a chosen few possess the gift. So how do we convince these beef warlocks to purchase the Grill'd signature beef patty? We make it a challenge.
This integrated campaign stages a Grill’d worker’s social media rant, who is sick of belittling customers and prompting them to “do it themselves if they think it’s so easy”. After building hype through PR, Grill’d announces a cook off where the product is launched.
This is a student project only.
For many, beef is more than just a meat. It's a science, an artform, a religion; it has to be cooked to certain standard and only a chosen few possess the gift. So how do we convince these beef warlocks to purchase the Grill'd signature beef patty? We make it a challenge.
This integrated campaign stages a Grill’d worker’s social media rant, who is sick of belittling customers and prompting them to “do it themselves if they think it’s so easy”. After building hype through PR, Grill’d announces a cook off where the product is launched.
This is a student project only.
Social media "Crash Out" video of Grill'd worker ranting about rude customers who claim they can do better.
Social media "Crash Out" video of Grill'd worker ranting about rude customers who claim they can do better.
Social media "Crash Out" video of Grill'd worker ranting about rude customers who claim they can do better.
Today show's viral video segment blaming the employee for poor work ethic and that cooking burgers isn't hard.
Today show's viral video segment blaming the employee for poor work ethic and that cooking burgers isn't hard.
Today show's viral video segment blaming the employee for poor work ethic and that cooking burgers isn't hard.
Grill’d responds to the negative backlash, but rather than issuing an apology, they back their worker's comments and announce the Grill’d Cook Off Competition at the Sydney Opera House Forecourt.
Grill’d responds to the negative backlash, but rather than issuing an apology, they back their worker's comments and announce the Grill’d Cook Off Competition at the Sydney Opera House Forecourt.
Grill’d responds to the negative backlash, but rather than issuing an apology, they back their worker's comments and announce the Grill’d Cook Off Competition at the Sydney Opera House Forecourt.
Provoking collateral is rolled out, building hype to the cook off.
Provoking collateral is rolled out, building hype to the cook off.
Provoking collateral is rolled out, building hype to the cook off.
The grills are out and it's all on the line. The winners respect the patty and the losers are blaming the wind, but most importantly everyone's talking about Grill'd.
The grills are out and it's all on the line. The winners respect the patty and the losers are blaming the wind, but most importantly everyone's talking about Grill'd.
The grills are out and it's all on the line. The winners respect the patty and the losers are blaming the wind, but most importantly everyone's talking about Grill'd.
Jack Jenkins
Jack Jenkins
Jack Jenkins