There are hundreds of competitors in the protein drink category; and Farmers Union know that they’re invisible to triathletes and 4am runners, but that’s not who they’re after.

The FUIC protein range is for the mum who carries both shopping bags inside at the same time, the construction worker clearing 30k steps a day. It’s not for the calorie counters, it’s for the Everyday Athlete.

FUIC will sponsor the AFL 9’s tournament, a fun focused social, mixed age and gender, non-touch football league. During the lead up to the tournament, players and teams are interviewed on social platforms about who they are and where they come from.

This is a student project only.